Westminster Kennel Club Dog Show — Real-Time Social Content
The Westminster Kennel Club Dog Show is one of the most recognizable events in sports and television.
First held in 1877, it’s the second-longest continuously running sporting event in the United States, drawing millions of viewers and thousands of fans every year.
In 2024, I joined the team at Beekman Social to help capture the event in real time.
Working from an on-site content war room, I served as a social photographer, videographer, and editor—documenting the show’s stars, sponsors, and behind-the-scenes moments as they unfolded.
The assignment moved fast.
Photograph the competitors.
Capture sponsor activations.
Edit and publish content within minutes.
Everything was built for social platforms, where the audience expected the show to feel as immediate online as it did inside the arena.
The goal was simple:
Make the most prestigious dog show in the world feel like it was happening live in the palm of your hand.