About

Why do some ideas travel farther than others?

Sometimes it’s the story.
Sometimes it’s timing.
But more often, it’s the people willing to push the work a little further than expected.

That philosophy has taken me through companies like TikTok, Marriott International, Mastercard, Microsoft, Nike, and The Coca‑Cola Company.

Along the way I’ve led global creative teams, produced award-winning content, launched brands & integrated campaigns across dozens of global markets, and helped generate hundreds of millions in partnerships and brand revenue.

A few moments stand out.

At Nike, we launched a video of Kobe Bryant jumping over a speeding Aston Martin to introduce the Hyperdunk. It became one of the most consequential viral sports moments on the internet—sparking debate, parody, and billions of views almost overnight.

At Marriott, I led the in-house Creative Studio, Riott Haus, developed Brand identity systems for the St. Regis, All-Inclusive by Marriott Bonvoy, and Four Points by Sheraton, and even partnered with 72 & Sunny to launch The Power of Travel - a campaign that helped fuel a massive travel rebound during the COVID recovery.

At Mastercard, I traveled around the world to stand-up content, social, digital, experiential activations, & creator programs at properties like the Rugby World Cup in Japan, League of Legends Finals in South Korea, Open Championship in Northern Ireland, & UEFA Champions League Finals in Madrid.

Across every role, the job has been the same:

Find the right idea - and protect it long enough to reach its true potential.