TIKTOK — Creativity, CREATORS, & Commerce

Led brand partnerships for a $65M+ portfolio including McDonald’s, Wingstop, CKE Restaurants, Jack in the Box, Dutch Bros, and Grubhub.

Grubhub - Creators + AI

Paired TikTok Creative Exchange with Smart+ AI to scale creator creative and improve performance.

46% lower Cost Per New Diner. 8.36% lift in New Diners.

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Carl’s Jr. x Alix Earle

The Hangover Burger started around the Super Bowl, then grew into Club Carl’s and the Queso Crunch Burger with Alix Earle and Paris Hilton.

47% engagement rate. 91% follower growth.

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McDonald’s

A Minecraft Movie

Helped McDonald’s use TikTok around its largest global campaign, connecting food, gaming and fandom.

100+ markets. 20,000+ new videos. Sales lifts up to 11.9%.

Snack Wrap

Helped turn years of social demand into launch momentum through creators and TikTok storytelling.

11.6M views. 11.3M impressions. 0.78% CTR, 4.7x above average.