The UEFA Champions League is Europe’s premier football competition. Driving awareness of a decades-long partnership and kicking off the launch of the new”Start Something Priceless” tagline saw my team & McCann work to create two anthem commercials. “The Red Ball” launched in 52 countries with over 40 modular versions of the lead video - personalized to each country. Starring Leo Messi, Neymar Jr., Annika Sorenstam, Ana Ivanovic, Dan Carter, Bryan Habana, & Valeri Kamensky. The film launched on the athletes Instagram channels with follow-up content, GIFs, & AR content across Facebook, Twitter, Weibo, & more. It instantly became the most successful commercial Mastercard has ever released via social media.
”22 Languages” is another anthem featuring the greatest football star of all time, Pelé. The spot shows 22 football fans from all over the world uniting to overcome their biases and striving to unlock their full potential.