The Coca-Cola Company — Culture, Gaming, social, and the Early Internet
Worked where music, gaming, television and the early social web were starting to collide.
Hip Hop Gaming League
Helped create the Hip Hop Gaming League with MTV and Snoop Dogg, bringing artists, gamers and fans together before esports went mainstream.
The LOST Experience
Integrated Sprite into ABC’s Lost alternate-reality game, making Sublymonal.com part of the story fans were trying to solve.
Sprite Sips
Helped bring Sprite onto early Facebook with a social experience that let fans send branded “sips” to friends.
Gaming
Worked with Massive on early dynamic in-game advertising, putting Coca-Cola creative directly inside games.
Sprite Refreshing Wall
Built an interactive MSN experience around music, culture and digital discovery.
