QUALCOMM / SWAGG - Mobile Commerce Before Mobile Wallets Were Mainstream
Helped bring SWAGG, Qualcomm’s mobile commerce and loyalty platform, to market with Product and Engineering.
Signed partners, tested the technology and put it in people’s hands at CES, SXSW and Bridgehampton Polo.
CES
Hosted a SWAGG VIP concert with Kid Rock, with guests including Khloé Kardashian and Kara DioGuardi.
SXSW
Partnered with Perez Hilton on One Night in Austin, featuring Snoop Dogg, Courtney Love & Hole, Macy Gray and Estelle.
Bridgehampton Polo
Built the SWAGG Mobile Lounge, giving guests a hands-on look at the technology.
150M estimated earned impressions. $3.75M estimated earned media value.
