Nike — Reigniting Basketball Culture
Helped shape Nike Basketball during the Kobe and LeBron era through product launches, retail and entertainment.
House of Hoops
Launched with Foot Locker in Harlem, combining exclusive product, athlete access and basketball culture in one retail experience.
Most Valuable Puppets
Helped turn the Kobe-LeBron rivalry into one of Nike Basketball’s most memorable campaigns.
LeBron x Seth MacFarlane
Helped structure a content partnership between LeBron James and Seth MacFarlane for Cavalcade of Cartoon Comedy, bringing athlete-led branded entertainment to the early web.