Coca-Cola & Nike — Early Work with LeBron
Worked with LeBron James at two defining points in his rise.
Sprite - Sublymonal
With Crispin Porter + Bogusky, helped create a surreal, internet-first campaign built around hidden clues, repeat viewing and online discovery.
Nike Basketball - Chalk
Later, at Nike, helped bring LeBron’s chalk toss to life in a film directed by Mark Romanek, turning a pregame ritual into a cultural gesture.