Nike Basketball & Kobe Bryant — The Hyperdunk Moment
Launched the Nike Hyperdunk with Kobe Bryant ahead of the Beijing Olympics.
Then came the film: Kobe jumping a speeding Aston Martin.
The internet argued over whether it was real, SportsCenter ran it, TNT spoofed it, and Kobe followed with a sequel featuring the cast of Jackass.
The launch helped turn the Hyperdunk into one of the defining basketball shoes of the era.