ESSENCE - Culture, Experiences, Content + Commerce
Helped turn some of ESSENCE Ventures’ biggest cultural properties into bigger commercial platforms.
ESSENCE FESTIVAL OF CULTURE
Disney, L’Oréal, Target + more
Built brand partnerships around entertainment, beauty, retail, creators and live experiences, with a major focus on bringing Gen Z into the festival.
BLACK WOMEN IN HOLLYWOOD
Netflix, Prime Video, Coca-Cola + more
Brought brands into one of awards season’s most influential rooms, connecting them with talent, filmmakers, executives and cultural leaders.
BEAUTYCON
Walmart, L’Oréal + more
Helped relaunch Beautycon around creators, culture and community, rebuilding the property for a new generation of beauty consumers and brand partners.
WATCH - Beautycon Instagram Reel