The below ads, show the evolution of a new brand identity system. While technically sound, the first round of ads suffered from unnecessary clutter, poor copy, & generally weren’t inspirational. As the new visual & brand identity system evolved, it became distinct & expressive in multiple formats.
My team took the lead on generating future-proof ads that celebrated the brand yet could adapt to local market needs. The following units were created by my team at McCann New York.
The creative really began to shine as we evolved the campaign to incorporate a brand partner, World Food Programme, infusing passion + purpose into the work.
At Microsoft, my team led several initiatives geared toward broad audiences. These digital campaigns often involved MSN.com content hubs, Xbox, & Windows Ads-In-Apps.
